A centralized operations product concept we designed for campaign setup, account access, budgets, leads, reporting, and audit-friendly coordination.
Context
We designed the platform concept around advertising operations that involve many accounts, handoffs, budgets, assets, leads, and reporting sources.
Challenge
We needed to reduce scattered handoffs and make advertising operations easier to track, review, and coordinate.
Product scope
- Account portfolio visibility
- Permission and partner access
- Campaign input consistency
- Lead routing
- Budget monitoring
- Reporting normalization
- Auditability
Outcome
We created a product direction that centralizes campaign operations in a clearer workspace for coordination, visibility, and review.